It ain’t all flowers — but we have a plan. Because only 2% of sustainability programs survive (Bain & Co.), we’re not in the business of performative activism, greenwashing, or being woke as a status symbol. Hot Take: For impact efforts to be worthwhile for all involved, it has to be good for the business. From the founding of COOMER, we set out to do things differently. Creating the most operationally efficient agency in the world, we’ve been able to introduce the industry’s first multi-hyphenate pay-scale, and dynamic teams that are more inclusive and equitable for every client and project. We believe that there are great financial rewards for creating sustainable business models that serve the planet and people. On the micro-scale, COOMER is proving that net positive impact is good for business, and we hope that serves as a proxy for others to emulate to tackle much larger issues.
The United Nations Sustainable Development Goals (SDG) are audacious, but also obtainable. They also present incredible business opportunities for those on the path to #SDG2030 — by creating enduring impact that fuels business growth, we’ve helped develop the concept of Sustainable Impact alongside our partners at Resonance. This is the macro, where multinational corporations can make lasting, meaningful impact for stakeholders, shareholders, and our environment.
Our SDG focus is squarely on Reduced Inequality (SDG #10) and Climate Action (SDG #13). We believe that by mitigating socioeconomic gradients, creating businesses and communities that are more equal, the systemic impact leads to prosperity for all. Similarly, climate action should inspire new industries, job opportunities, and systems that not only make businesses more efficient and resilient, but also lead to net positive outcomes for the planet earth.
You don’t have to create impact to operate a business. But the greatest companies on earth will be those that disrupt the status quo by creating impact for a stronger business. We’re here for it.